F--k The Rules
Why build a business like everyone else when you could write your own script - and actually love running it?
A 2-week sprint where you'll redesign your business around ALL the things you've fantasised about doing - and leave with the permission to go all in on it.
Join me inside:
17-28 August 2026
3 masterclasses
2 live coaching calls
Private Telegram group access for sprint duration
Recordings available
You want a business that loves your bank account as much as it loves your devotion to dogs.
But that kind of business isn't built by following the same rules everyone else follows:
❎ Pricing your sessions against what the trainer down the road charges
❎ Taking on every client who enquires because saying no feels like a luxury you can't afford
❎ Marketing to the most desperate moment — the reactive dog, the crisis, the breakdown — because that's what converts
❎ Adding more certifications to justify charging more
❎ Doing more sessions to make more money
❎ Building your offer around what the industry expects instead of what actually turns you on
The epic business you want to build comes to life when:
☑️ You know exactly who your soulmate client is and stop spending energy on everyone else
☑️ Your prices reflect your actual worth instead of the industry ceiling someone else set
☑️ Your marketing speaks to who your client is becoming instead of the problem they're drowning in
☑️ Your business model stops requiring you to do more to earn more
That's what we're giving ourselves permission to build in F**k The Rules.
Because what nobody in this industry tells you:
Building a business that actually reflects who you are isn't just more profitable - it's more fun. It's more alive.
It's the difference between dreading Monday morning and genuinely not being able to wait to get into the room with your clients.
Inside F--k The Rules, you will shift from:
~ Following a rulebook you never agreed to building a business so completely yours it couldn't belong to anyone else
~ Speaking to anyone with a dog and a problem to calling in the human you'd choose if you actually got to choose
~ Pricing against the trainer down the road to charging what your years, your results and your expertise actually command
~ Leading with the crisis moment to marketing to who your client becoming - and watching a
completely different version of them show up in your inbox
~ Figuring it out alone to getting coached live on the real stuff, in a room full of women who are done playing it safe
~ A business built around devotion entirely to a business that holds your devotion to dogs and your bank account at the same time
Is this you?
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You're taking on every client who enquires - but at the end of the week, you’re exhausted AF, still underpaid and still anxious about next month
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You're adding certifications - because more credentials feel like permission to charge more, while the price you charge hasn't actually moved
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You're posting content consistently but you're speaking to everyone and converting no one who truly values what you do
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You're saying yes to discount requests but your books are full of clients paying you less than you're worth
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You're doing more sessions to make more money but more is just making you more tired
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You're benchmarking against competitors but you're pricing yourself against people who aren't doing what you do at the level you do it
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You're marketing to the problem - the reactive dog, the anxious owner, the crisis moment - and it's attracting clients in survival mode rather than clients ready to do the real work
If you're nodding along, that means you're ready for a different conversation.
One that starts with breaking the rules that got you here.
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"Five years. Same model. Financially and creatively drained.
Within two months of working with Surabhi, I'd redesigned my offerings entirely — something so specific to me it couldn't have come from anyone else.
I made 4x my investment back.
What I earned in all of 2025, I made in three months.
My last masterclass brought in close to $1000 from a brand new audience.
I feel more alive in my business. I don't feel the need to look at what others are doing anymore.
I'm building on my own terms."
- Sowjanya, Applied Canine Ethologist
What we're doing together
Knowing which rules to break is only half the work.
The other half is your Permission Blueprint™ - the invisible architecture of what you believe you're allowed to charge, claim and build.
Until that shifts, you'll rebuild the same tame business with better branding.
Inside F**k The Rules we work on both.
Here's what that looks like:
Masterclass 1: The Client You Actually Want
You've been taught to build an ideal client avatar. Demographics. Pain points. Psychographics.
But that's a marketing exercise, not a relationship.
We're finding your soulmate client. The one who values your work so deeply they'd never ask you to discount it.
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Masterclass 2: F**k The Benchmark Pricing
Your prices weren't set by you. They were set by an industry that handed you a range and called it standard.
We're looking at where that ceiling came from — and rebuilding your relationship with what you actually charge, and why.
Masterclass 3: Beyond The Pain Point
You've been marketing to desperation. The struggling dog. The exhausted guardian. The crisis moment.
We're moving beyond that - into desire-based marketing that speaks to who your client is becoming, not just the problem they're in.
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PLUS
Two live group coaching calls where you bring your actual business into the room - a real pricing decision, a real client situation, a real offer you've been sitting on - and we work on it together, live, in a room full of women who get it.
No prep needed. Just show up with the thing you've been avoiding.
Live and in real time, bby 🚀
After 2 weeks together, you'll have:
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Your soulmate client - named, claimed and so specific you could pick them out of a room
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A pricing approach that feels so fucking good you'll wonder why you waited this long
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Content that leads with desire not desperation - and starts calling in the dog guardian you actually want to work with
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Decisions made on the things you've been avoiding - finally, out loud, in a room where someone can actually help you move on them
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A business that's starting to look like you - not the safe version, not the industry standard version, but the one you've been quietly fantasising about building
And something you probably didn't expect to feel by the end of two weeks: genuine excitement about showing up in your business again.
This sprint is for you if:
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You've been in your dog pro business 3+ years and you're good at what you do but your bank account just doesn't fully reflect it yet
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You're exhausted by one-off sessions, you've been benchmarking your prices against competitors, and you're ready to build something that actually reflects who you are
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You're ready to do the leadership of shifting your business structure and not looking for band-aid fixes
This is not for you if:
~ You're still building your first client base
~ You're looking for a done-for-you strategy or a quick fix
~ You're not yet getting consistent paid work in your field
Who am I to offer this
A year ago I was quietly wondering if I was even cut out for this.
Clients who did one session and ghosted. Offers that felt like a watered down version of what I actually wanted to build. Prices that apologised for my expertise before anyone even asked.
That specific kind of chest-tightening uncertainty that comes from knowing you're brilliant at the work — and watching your business tell a completely different story.
And then I said f**k it.
And started building a business that was so completely, unapologetically mine that the right women couldn't look away. And here's what happened when I did:
💸 I raised my prices by 1100%
💸 My income rose by 250% from 2025 to 2026
💸 I hit my highest cash month ever - $4K - in June, while celebrating my 35th birthday in a luxury pool villa with my dogs and my husband; 10% of which I circulated back into rescue work and street dog care
💸 I know exactly where my income is coming from for the rest of 2026
💸 My offers excite me so much I can barely stand it because they could only have come from me.
And my clients?
They don't do one session and disappear anymore. They stay in my world for an average of seven months.
None of this happened because I finally cracked the marketing code. It happened because I stopped following the rulebook.
That's what F**k The Rules is about. I know - because I lived it first.
And now I want to show you exactly which rules to break.
Frequently Asked Questions
⚡️ Is this for me if I'm just starting out in my dog pro business?
Honestly? Not yet. F**k The Rules is built for women who are already established - 3+ years in, consistent clients, consistent income - but hitting a ceiling they can't seem to break through.
If you're still figuring out your first offer or finding your first clients, come back when you've got some ground under your feet. This work will mean more then.
⚡️ $21 feels too good to be true? What's the catch?
No catch. The sprint is $21 because the point is to get the right women in the room - not to make a killing on the entry point.
⚡️What if I can't make it live?
All sessions will be recorded and available to you. That said - the live coaching calls are where the real magic happens. You bring your actual business into the room and we work on it together in real time. If you can make even one of those live, do it.
⚡️ I'm worried this won't apply to my local market / country / price point.
The permission wounds we're working with - undercharging, overgiving, the good girl conditioning underneath your pricing - are not geography specific. They're industry specific. And industry wide.
Women dog pros all over the world are running the same patterns because they absorbed the same mould. The specifics of your market will inform how you apply what you learn. The learning itself applies everywhere.
⚡️ What happens after F**k The Rules?
You leave with three rules broken, a business starting to look like you, and a very clear sense of what you're building next. For women who want to go deeper - to fully redesign their business model around their unique body of work - Unleashed opens for enrolment immediately after the sprint.
You've been building it the only way you knew how.
And it worked - kind of. Enough to keep going. Not enough to feel like the business you actually wanted when you got into this.
That version of your business? It had its season.
This is a different one.
One where you know exactly who you're building for.
Where your prices tell the truth about what you do.
Where your marketing calls in the dog guardian who can't wait to work with you.
Where Monday morning feels like something you're moving toward instead of something you're surviving.
That business exists. It's not a fantasy.
It's just on the other side of two weeks, five sessions and $21.