Unleashed
A 6 month business and leadership program for women dog pros ready to build a business as extraordinary as the work they do inside it
Build a kick ass body of work that gives you predictable high-cash months and soulmate clients you cannot wait to show up for
You've been at it for a while now.
And you've built a good reputation, loyal clients, and results that are transformative.
But you're still struggling to turn your business into something that is thriving and doesn’t need you to be constantly on.
You still find yourself doing mental math on the first of the month.
Still trying to fill your calendar with x number of sessions.
Still wondering if taking that additional certification will finally let you charge a premium offering.
It won't.
Because to have predictable and recurring cash months from your business,
Clients in your ecosystem for a long time,
Offers that speak to your expertise, authority and range…
You need to change the internal architecture of your business.
And Unleashed is where we do that inside-out work.
The Inside-Out Business Work Inside Unleashed
Most business coaching will tell you to fix your marketing. Refine your niche. Post more consistently. Build a funnel.
But none of it sticks when the internal architecture underneath your business is running an older, smaller, more apologetic version of you — shaped by an industry mould that keeps you looking, charging and showing up like everyone else.
Nobody in the dog professional business space is talking about:
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The nervous system patterns that keep the feast or famine cycle alive or,
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The permission layer that keeps you building a business that looks like everyone else's
Inside Unleashed, we work on your Permission Blueprint™ - the invisible structure that has been determining:
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What you charge before you open a pricing conversation
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How you show up before you write a single word of content
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How much you let yourself receive before a client even pays you and,
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How fully you let yourself be seen before you hit publish.
It was built from an older, more apologetic version of you.
And inside Unleashed it gets rebuilt from the real one. When that shifts, everything shifts.
What's The Permission Blueprint™?
The Permission Blueprint is a recalibration across four places your permission has been most compromised and most costly. For each woman, this will look different - and that's where this journey becomes so personalised. We shift the internal architecture around:
Authority
where despite feeling grounded and unshakeable with the dog in front of you, in moments with clients or peers, you show up less certain- waiting for someone else's authority to take up space.
Worth
where despite knowing the transformation you deliver, you still find yourself justifying the price before anyone's asked - negotiating against yourself in your own head before the client even objects.
Visibility
where despite having strong, specific opinions on your work, you soften them the moment you're writing for an audience - trading the opinionated version of yourself for the palatable one.
Receivership
where despite knowing how to generate results and income, you find ways to give it back — over-delivering, discounting, second-guessing a good month until it stops feeling like one.
When all four shift, the business you have been waiting for permission to build becomes the one you are actually running.
"Five years. Same model. Financially and creatively drained.
Within two months of working with Surabhi, I'd redesigned my offerings entirely — something so specific to me it couldn't have come from anyone else.
I realised how much of my worth I'd been trying to earn from outside myself - one more certification, one more thing to prove I deserved to charge what I charge. That's the belief that is actually shifting.
I made 4x my investment back.
What I earned in all of 2025, I made in three months.
My last masterclass brought in close to $1000 from a brand new audience. And I just filled up my first premium priced 4-months container.
I feel more alive in my business.
I don't feel the need to look at what others are doing anymore. I'm building on my own terms."
- Sowjanya, Applied Canine Ethologist
Unleashed is for you if:
✅ You have been practicing for at least 3 years and have built something real
✅ You are a dog trainer, behaviourist, canine nutritionist or rehabilitation or health practitioner
✅ You have a vision for your practice that is bigger than what you are currently building
✅ You feel the gap between the transformation you deliver and what you charge for it
✅ You are ready to invest in your own authority the way you have always invested in your craft
✅ You know that the work you do takes time to shift and develop - and that your clients deserve an ongoing relationship not a one off session
✅ You are ready to move away from transactional appointments and build the kind of container based practice where clients are invested in the full journey - and pay accordingly
The Transformation Arc Inside Unleashed
The 6 month arc inside Unleashed is shaped by where you are, what your practice needs and what your Permission Blueprint is ready to release at each stage.
The Foundation - Onboarding
Before month one begins you move through a three day workshop. Your business mission, your positioning and your offer design rebuilt from the ground up. You arrive at month one already reworked and ready to go deeper.
Phase 1 - Months 1 and 2
The internal shift. You rebuild your relationship with your own authority and worth. You redesign your offer suite. You price from your actual value for the first time. You have the pricing conversations you have been avoiding - and you hold your rate.
Phase 2 - Months 3 and 4
Your first launch cycle. Your offer is ready. Your messaging is sharper than it has ever been. You launch - in whatever form makes sense for your practice and your audience. You generate income from premium work and you learn what works for your specific audience.
Alongside the launch, you go deeper into visibility - showing up as the full version of yourself consistently and without apology.
Phase 3 - Months 5 and 6
Your second launch cycle - further, faster, with proof. Built on your own results, your own voice, your own testimonials.
And the final work of receivership - holding what you have built, compounding what is working and planning the next six months from a completely different baseline than the one you started from.
By the end of six months, most women have completed two launch cycles, significantly raised their income baseline and built a practice that finally looks and feels like them.
What you get inside Unleashed:
Three day onboarding workshop
Before month one even begins, your business mission, positioning and offer design rebuilt from the ground up. The best fucking start you can imagine.
12 fortnightly mentorship calls
Live hot seat coaching on the real edges in your business. The pricing conversation you have been avoiding. The offer you are not sure about. The visibility edge you keep approaching and retreating from. Fluid, dynamic - goes exactly where it needs to go.
12 fortnightly copy & messaging review calls
Dedicated entirely to the real work you are putting out into the world. Your copy, your content, your offers, your pricing pages. The Instagram caption you have rewritten four times and still doesn't sound like you. This is where that changes.
Private Telegram circle
Your 'pack'. Women in this industry doing this work alongside you - celebrating your wins, holding you through the edges and building a room of possibility together.
Resource Library
24+ private podcast audio teachings across all four dimensions of the Permission Blueprint — all available from day one, in the order that makes sense for you.
Plus text resources, webinars and nervous system journeys covering everything from container design to launch planning to sales psychology to content that converts.
The full toolkit for building the practice you came here to build.
Bonus Masterclasses
One every two months. Deep dives on the most alive topics in the container at that moment.
Open to the wider community - so the circle gets the richness of new perspectives alongside the depth of six months of shared work.
What shifts through this work:
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You stop explaining your prices and start declaring them
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You stop collecting certifications to feel allowed and start charging with full authority
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You stop shrinking your expertise into something the market can easily digest and start letting the full, complex, extraordinary version of you lead
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You stop riding the feast or famine cycle and start building consistent premium income that holds you through every season
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You stop running your practice like a woman who needs permission
And you start building the one that was always meant to be yours.
Who am I to facilitate this for you:
A year ago I was second guessing whether I was even fit to run a business.
Clients who disappeared after one session. Offers that didn't feel like me. Prices that apologised for my expertise.
I tried to fix it the way everyone said to. Business programs. Frameworks. Strategies.
None of it fully landed.
Because none of it was built for a woman like me — deeply committed to animal welfare AND wanting to be paid extraordinarily well for that commitment.
None of it knew how to hold the ethics, the dog-centricity and the business ambition without asking me to compromise one for the other.
So I stopped looking for run-of the-mill programs and started doing the work from the inside out - both for the design of my business and my own leadership capacity.
In the last year alone - prices up 1100%. Income up 250%. Highest cash month ever in June. Recurring income locked in for the rest of 2026. Clients who stay for an average of seven months and step into bigger, bolder offerings without needing to be convinced.
This didn't happen because I cracked the marketing code.
It happened because I stopped asking for permission and started giving it to myself.
Unleashed was born out of that journey - built for the woman who loves dogs, holds her ethics close and wants a business that honours all of it without apology or compromise.
That's what Unleashed does. And I know because it's what Unleashed did for me first.
Three years in and ready for something different....
"I was doing the work I loved and slowly suffocating inside a business that didn't fit me.
Six months later, I have an offer so specific to me I would never have believed I could create it.
I said my income goal out loud for the first time and didn't feel like a greedy person.
I raised my prices without checking what everyone else charges first.
I have stopped waiting around for clients to book me and started actively building something I'm genuinely excited about.
I'm even starting to catch it in real time now - noticing when I'm shying away from a case and asking myself if that's actually about the case, or about whether I trust myself as the authority in the room. That's still a live edge for me. But six months ago, I wouldn't have even seen it as a pattern.
For the first time in three years my business feels like mine."
- Eva Pirnat, Canine Behaviour Consultant
Unleashed is not for you if:
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You are in the early years of building your practice
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You are looking for a step by step marketing program
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You want to be told exactly what to charge, post and offer
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You are not ready to look honestly at what has been running your business from underneath
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Your work is genuinely resolved in a single session and doesn't benefit from ongoing relationship and accountability
Six months of the most specific, most personal, most inside-out business work available to a woman dog professional.
Built around you - your permission wounds, your offers, your copy, your pricing, your vision.
Your Investment
$1,800 USD
Pay in full or 6 x $325
This is an application based container to ensure absolute fit. All applications are reviewed personally.
Doors officially close on 14 September. 2026
3 days onboarding begins on 17 September 2026.
This is not a program you consume and forget.
It is six months of being deeply seen, specifically supported and consistently pushed toward the version of your business you've been circling for years.
Frequently Asked Questions
Is this a business strategy program?
No. Unleashed works on something deeper - your Permission Blueprint. The relationship with authority, worth, visibility and receivership that has been running your business from underneath everything you've consciously tried to build. When those four shift, the strategy stuff becomes almost easy. But we start at the root not the surface.
I've done business coaching before and it hasn't stuck. How is this different?
Most business programs answer the operational how - pricing structures, marketing tactics, how to get more clients. Useful on the surface. But completely silent on the internal why layer that's actually running the show.
Unleashed works in the whitespace nobody else is touching - the nervous system patterns, the inherited and conditioned permission layer that keeps you building a business that looks like the industry mould instead of like you.
This is leadership development work built from inside this world by someone who has lived exactly where you are.
What kind of dog professionals is this for?
Dog trainers, behaviourists, canine nutritionists, canine health and rehabilitation practitioners — women whose work is inherently relational, takes time to shift and cannot be resolved in a single session. If your work benefits from ongoing relationship and accountability — this was built for you.
Will I get help with my sales pages, social media content and the practical stuff?
Yes. The messaging calls exist specifically for this. Every fortnight you bring the real work you're putting out into the world - your copy, your content, your offers, your pricing pages — and get live direct feedback on all of it.
The copy that comes out of these calls will sound different from anything you've written before. Not because you learned better techniques. Because the woman writing it finally stopped apologising for what she's selling.
How soon will I see results?
Some women notice shifts within the first few weeks - a price raised without the spiral, a piece of content that finally sounds like them, a client conversation that goes differently.
But this is not a quick fix. The Permission Blueprint has been running your business for years. Re-architecting it takes time and compounds rather than spikes.
But by month three most women are already running their business differently.
What about call timings?
Calls are held every Tuesday, 7:30 PM IST. Replays are available for those who can't make it live.
This is your moment.
You can keep doing what you're doing.
Running the session model. Doing the mental math on the first of the month.
Waiting for the next certification to make you feel allowed. Building a business that looks like everyone else's because you haven't yet given yourself permission to build one that looks like yours.
Or you can decide that ends here.
Not because someone finally gave you permission.
Because you gave it to yourself.
The version of your business you've been fantasising about is not out of reach.
It's just been waiting for you to stop asking if you're allowed.