At heart, you’re a bad girl.
You wouldn’t have built a business out of something your relatives still call “your little dog thing” if you weren’t.
The problem is the business model you were handed.
Walk through it like a crime scene, and the good girl’s fingerprints are everywhere.
A model where raising your prices feels “illegal”.
A model where one-off sessions leave you burnt out and starting from zero every month.
A model where, if your partner’s salary disappeared tomorrow, so would your business.
And a model that only works if you keep biting your lip and swallow the thing you really want to say:
“your dog isn’t the problem, six sessions won’t fix this, and this work is worth much more than what I’m currently charging.”
As soon as you wipe the good girl’s prints off your business model, your Fuck-it mission and the money that follows has so much more room to grow.
Right now, you’re in a sea of good girl dog pros. So clients compare you on the only things left: price, packages and certificates.
You think getting another certificate or waiting for more followers or learning new skills will make you more money - it won't.
What you need is to get so fucking clear about your Fuck-it belief, the thing no one else in your industry is brave enough to say, so that it becomes your positioning: who you’re for, what you’re known for, and the brand people recognise before they’ve read your name.
Most programs hand you tactics and leave your positioning vague.
Over 12 months inside Unleashed, your positioning and brand get built around your Fuck It belief first, and everything else gets built on top of it.
That’s when you start being chosen.
And the dog pro who gets chosen doesn’t have to start from zero every month.
Here’s how I got to an $11k launch in 3 days, with barely any Instagram views:
I said my Fuck It belief out loud.
The one the good girl had been sitting on because it felt too much - that the one session business model is where depth and predictable income go to die.
I then made a series of Bad Girl Moves™ with that belief blazing through every one - the container, the price, the content, the clients I said no to.
Hi, I’m Surabhi, a canine behaviour pro turned business mentor for women dog pros.
I teach you how to fire the good girl and step into your Bad Girl Era of business building.
Here's how we hit the ground running inside Unleashed:
You name your Fuck-It belief in a two-part articulation series, then sharpen it in our weekly calls until it can sort a room: the right people lean in, and the wrong ones quietly leave.
You build your mid-ticket container around this Fuck-It belief.
Then let the belief take centre-stage everywhere - in your posts, your emails, your consults and your sales pages, and the right dog guardians arrive already aligned, because your words did the filtering before they ever booked.
The good girl taught gentle dog parenting while juggling another job.
The Bad Girl is dismantling toxic systems and bringing in $1k from a single masterclass.
Sowjanya is an Applied Canine Ethologist.
For five years, the good girl taught gentle dog parenting. Lovely. Agreeable.
And every month started from zero. She was so done that she took another job.
Then we found her Fuck It belief: we dismantle toxic systems by learning from free-living dogs and build a 3-months container around it.
In the first three months of 2026, she made more than in all of 2025. One masterclass brought in USD 1,000.
She has clients staying eight months and counting.
Same expertise. Same woman. Different permission.
The real change happens when you start making Bad Girl Moves™.
You can write your dream income goal on a page every morning, but if you’re not making the moves that get you there, it stays a number on a page and never shows up in your bank account.
That’s why, inside Unleashed, you log your Bad Girl Moves™ in real time: a raised price, a boundary with a client, a no to the wrong enquiry, more rest - any move where you override the good girl.
Because every move is a business decision.
The price you hold is money that stays.
The boundary you keep is a client who respects your work enough to stay for months.
The no you say makes room for the client who’ll come back for more.
Move by move, the log stops being a list and starts being your income, month on month.
Like it happened for Eva & Doreen.
The good girl took every enquiry, secretly praying no one would book.
The Bad Girl set boundaries and got booked out by clients she loves.
Eva used to secretly hope enquiries wouldn’t come (a wild thing to hope for when you run a business).
The good girl kept saying yes to clients whose values didn’t match, until her business was filed under “side gig.”
Her Bad Girl Move™?
She got so fucking specific about who she lets in that the wrong people stopped knocking.
Now she’s booked out her 1:1 container for the next 6 months.
The good girl stayed affordable for everyone.
The Bad Girl tripled her price and made more in one month than four months before it combined.
For years, Doreen was “seriously undercharging.”
The good girl’s story was running the show: be affordable, be there for everyone (except, apparently, her own bank account).
Her Bad Girl Move™?
She tripled her price and said it out loud to every client who reached out. No apology. No discount code.
In September 2026, less than 3 weeks into Unleashed, she made more than in the four months before it combined.
What you get inside Unleashed:
⚡️ The Bad Girl Business Building Playbook which includes:
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The Unleashed curriculum with audio teachings and worksheets to tune into at your own time and pace
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The Telegram circle with other womxn dog pros AND weekly copy review with me
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Your Bad Girl Project - a unique set of Bad Girl Moves™ in your first 21 days. No easing in.
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The Bad Girl Move™ Log - every price you hold, every client you turn down recorded in the Telegram channel PLUS every month the womxn who logs the highest # of moves wins a 1:1 power hour with me
⚡️Weekly 2-hour calls where we take apart the good girl’s decisions and let the bad girl make new ones; where your Fuck It belief gets sharpened until it’s impossible to scroll past.
⚡️Pop-up masterclasses, with replays
Your 12 months inside Unleashed:
In the first month, you give your Fuck It belief words, you run the Bad Girl project, and start prepping for your first Bad Girl launch.
Month 2 onwards, you launch, log your moves in real time, refine your container, messaging and copy and launch again. Until zero months are a thing of the past.
Hi, I'm SURABHI
your guide inside Unleashed
Before I became a business coach for the bad girls of the dog world, I spent years as a dog pro myself, across behaviour, nutrition, postural assessment, zoopharmacognosy and sensory enrichment.
In parallel, I spent a decade coaching women and leaders, from CXOs to Ralph Lauren’s Asia leadership, and facilitating for teams at Pfizer and Brookfield.
So I know depth work, and I know how power works in a room.
When I started coaching dog pros, I saw the same thing over and over:
Brilliant, ethical women squeezing their depth work into a quick-fix model, swallowing the thing they actually believed, and starting from zero every month.
So I built Unleashed for the moment the good girl finally gets told to sit down.
This is what the baddies inside Unleashed are saying:
Frequently Asked Questions
+ Who is Unleashed for?
Women and non-binary dog professionals doing depth work, whether trainers, behaviourists, nutritionists or physios, who are done squeezing that work into a quick-fix model. You care about why dogs do what they do, you’re deeply ethical, and you’re ready to build a business that says so.
+ I’m not established yet. Is this for me?
If you’re already working with dog guardians and you can feel the six-session model isn’t holding your work, you’re ready.
If you’re still finding your first clients, book a clarity call and we’ll work out whether this is the right step or something lighter fits better first.
+ How is this different from other business programs?
Most programs hand you someone else’s strategy: the freebie, the 13-email sequence, the content calendar. Unleashed starts with what you believe, then builds your containers and your moves around it. You’re not learning a formula. You’re building a business model only you could run.
+ Do I need a big audience?
No. My $11k launch happened with barely any Instagram views. A clear Fuck It belief does more with 200 of the right people than a vague one does with 20,000.
+ How much personal attention do I get?
You bring your own work to every call: your container, your copy, your price. Between calls, there’s the Telegram circle and weekly copy review, so you’re never stuck for a fortnight. And the most moves logged each month unlocks a power hour with me.
+ Do I have to be a “bad girl” to be in this program?
You already are, or you wouldn’t be reading this. Bad girl isn’t about being unkind, and it isn’t a gender. It’s about refusing the rules you were handed for being palatable. You can be warm and still stop discounting in the DMs.
+ When are the calls?
Thursdays at 6:30pm IST. Every call is recorded, and the replay goes into the curriculum if you can’t make it live.
+ How much time does it take?
As much as your season allows. Some months you’ll be building, and some months you’ll be launching. The calls and the curriculum flex around your life, not the other way round.
+ How does the Bad Girl Move™ log work?
Every time you make a move, like holding a price, keeping a boundary, saying no to a client, or finally saying the thing out loud, you log it. The log is your proof, because the good girl forgets every brave thing you’ve done and the log doesn’t. The most moves logged each month unlocks a power hour with me.
+ What's your refund policy?
Since Unleashed is a live container that gives you immediate access to all of the curriculum and resources, there are no refunds.