You are done settling for a mediocre business.
This is where you build an incomparable body of work that gives you recurring cash months and clients who will want to stay in your world for a long fucking time
You are so fucking good at what you do and you have the receipts.
The clients who speak about how you changed their lives with their dogs;
the dogs who went from being misunderstood to feeling so fucking safe with their humans;
the referrals that keep pouring in because your clients can’t stop recommending you.
And yet — you are still doing the mental math at the start of every month.
Still waiting for the day when your bank account finally reflects what you actually do.
Still wondering when your business is going to feel as extraordinary as the work you do inside it.
You’re probably sitting on an idea that you know brings your unique genius to life. But you don’t know how to sell it.
What if no one signs up for it?
What if people look at it and say “who does she think she is?”
What if you priced it too high? What if your priced it too low?
And so you’ve signed up for business subscriptions, other coaching programs and content marketing workshops to get answers.
And they have given you more tactics and strategies -
instructions on how to create a freebie, a lead magnet followed with an email sequence of 13 emails and then your “high ticket offer”;
or hooks to make Instagram content on with a frequency that’s overwhelming AF.
The more you get sucked into all of this, the more you catch yourself feeling disillusioned and exhausted.
And that voice speaks up “maybe you are just not cut out for this.”
Here is what nobody is saying:
The problem is not you. The problem is that you are doing depth work inside a model built for quick fixes.
The relationship between a dog and the human who loves them is not a one session problem. It never was.
Behaviour shifts, nervous system regulation, nutritional healing, rehabilitation — these happen over months, not appointments. You know this. You feel it every time a session ends and you know you have barely scratched the surface of what is actually going on.
Your business model is throttling the impact you actually want to have. And somewhere in your body you have always known it.
Inside Unleashed, I teach business building without the frills.
Not another content strategy or another funnel.
Or another 90 day sprint that gives you a dopamine hit and leaves you back at square one three months later.
Instead, we work with your Permission Blueprint™ - your invisible architecture of stories and permissions that determine the offers you create, how you show up, the prices you charge and the income you hold.
Not from the outside in. From the inside out.
So that you can:
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Raise prices from conviction, not a formula
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Create offers that you are excited to tell the whole wide world about, rather than something that can be easily copied
Show up on social media from conviction - saying the true thing about why one-session fixes are failing dogs and the people who love them - not because of a content calendar
Override the stories that keep you playing small - and step into the fierce, fully expressed woman you have always been them
Because set-my-soul-on-fire businesses aren’t built by stacking tactics.
They are built when you fully show the fuck up in it, baby!
What's The Permission Blueprint™?
The Permission Blueprint is a recalibration across four places your permission has been most compromised and most costly. For each woman, this will look different - and that's where this journey becomes so personalised.
Over 6 months inside Unleashed, we shift the internal architecture around:
Authority
where despite feeling grounded and unshakeable with the dog in front of you, in moments with clients or peers you show up less certain — waiting for someone else's authority to take up space.
Worth
where despite knowing the transformation you deliver — and knowing it takes months not sessions — you still find yourself justifying the price before anyone has asked. Keeping the work short because short feels less exposing than asking someone to commit to the long term journey that would actually change things.
Visibility
where despite having strong, specific opinions on your work, you soften them the moment you're writing for an audience - trading the opinionated version of yourself for the palatable one.
Receivership
where despite knowing how to generate results and income, you find ways to give it back — over-delivering, discounting, second-guessing a good month until it stops feeling like one.
When all four shift, the business you have been waiting for permission to build becomes the one you are actually running.
"Five years. Same model. Financially and creatively drained.
Within two months of working with Surabhi, I'd redesigned my offerings entirely — something so specific to me it couldn't have come from anyone else.
I realised how much of my worth I'd been trying to earn from outside myself - one more certification, one more thing to prove I deserved to charge what I charge. That's the belief that is actually shifting.
I made 4x my investment back.
What I earned in all of 2025, I made in three months.
My last masterclass brought in close to $1000 from a brand new audience. And I just filled up my first premium priced 4-months container.
I feel more alive in my business.
I don't feel the need to look at what others are doing anymore. I'm building on my own terms."
- Sowjanya, Applied Canine Ethologist
Unleashed is for you if:
✅ You have been practicing for at least 3 years and have built something real
✅ You know that the one session model is not doing justice to the depth of your work or the transformation your clients actually need
✅ You have a vision for a container, a program or a long term relationship model that matches the depth of your expertise — and you have not yet built it or charged accordingly for it
✅ You are ready to invest in your own authority the way you have always invested in your craft
Inside Unleashed you get the support to move through 2 complete launch cycles from start to finish.
That means:
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An onboarding workshop before month one begins — your mission, positioning and offer rebuilt from the ground up so you are not starting from scratch
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The internal permission work that makes the launch actually convert — rebuilding your relationship with authority, worth and visibility so the offer you put out into the world finally reflects what you actually bring to it
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Live mentorship and messaging support through every stage of both launches — from offer design to copy to the moment you hit publish to the debrief after the doors close
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The receivership work that makes the income hold — so you stop riding the feast or famine cycle and start building a baseline that compounds from one launch to the next
How far you go depends on how fully you show up.
This is a guiding journey - not a formula. And Unleashed honours your pace and meets you where you are.
What you get inside Unleashed:
12 fortnightly mentorship calls
Live hot seat coaching on the real edges in your business. The pricing conversation you have been avoiding. The offer you are not sure about. The visibility edge you keep approaching and retreating from. Fluid, dynamic - goes exactly where it needs to go.
12 fortnightly copy & messaging review calls
Dedicated entirely to the real work you are putting out into the world. Your copy, your content, your offers, your pricing pages. The Instagram caption you have rewritten four times and still doesn't sound like you. This is where that changes.
Private Telegram circle
Your 'pack'. Women in this industry doing this work alongside you - celebrating your wins, holding you through the edges and building a room of possibility together.
Resource Library
24+ private podcast audio teachings across all four dimensions of the Permission Blueprint — all available from day one, in the order that makes sense for you.
Plus text resources, webinars and nervous system journeys covering everything from container design to launch planning to sales psychology to content that converts.
The full toolkit for building the practice you came here to build.
Bonus Masterclasses
One every two months. Deep dives on the most alive topics in the container at that moment.
Open to the wider community - so the circle gets the richness of new perspectives alongside the depth of six months of shared work.
Who am I to facilitate this for you:
A year ago I was second guessing whether I was even fit to run a business.
Clients who disappeared after one session. Offers that didn't feel like me. Prices that apologised for my expertise.
I tried to fix it the way everyone said to. Business programs. Frameworks. Strategies.
None of it fully landed.
Because none of it was built for a woman like me — deeply committed to animal welfare AND wanting to be paid extraordinarily well for that commitment.
None of it knew how to hold the ethics, the dog-centricity and the business ambition without asking me to compromise one for the other.
So I stopped looking for run-of the-mill programs and started doing the work from the inside out - both for the design of my business and my own leadership capacity.
In the last year alone - prices up 1100%. Income up 250%. Highest cash month ever in June. Recurring income locked in for the rest of 2026. Clients who stay for an average of seven months and step into bigger, bolder offerings without needing to be convinced.
This didn't happen because I cracked the marketing code.
It happened because I stopped asking for permission and started giving it to myself.
Unleashed was born out of that journey - built for the woman who loves dogs, holds her ethics close and wants a business that honours all of it without apology or compromise.
That's what Unleashed does. And I know because it's what Unleashed did for me first.
Three years in and ready for something different....
"I was doing the work I loved and slowly suffocating inside a business that didn't fit me.
Six months later, I have an offer so specific to me I would never have believed I could create it.
I said my income goal out loud for the first time and didn't feel like a greedy person.
I raised my prices without checking what everyone else charges first.
I have stopped waiting around for clients to book me and started actively building something I'm genuinely excited about.
I'm even starting to catch it in real time now - noticing when I'm shying away from a case and asking myself if that's actually about the case, or about whether I trust myself as the authority in the room. That's still a live edge for me. But six months ago, I wouldn't have even seen it as a pattern.
For the first time in three years my business feels like mine."
- Eva Pirnat, Canine Behaviour Consultant
Unleashed is not for you if:
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You are in the early years of building your practice
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You are looking for a step by step marketing program
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You want to be told exactly what to charge, post and offer
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You are not ready to look honestly at what has been running your business from underneath
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You believe your work can and should be resolved in a single session — and you are not open to questioning that
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Your work is genuinely resolved in a single session and doesn't benefit from ongoing relationship and accountability
Your Investment
$1980 USD
Pay in full or 6 x $330
This is an application based container to ensure absolute fit. All applications are reviewed personally.
Application window closes on 15 October 2027.
This is not a program you consume and forget.
This is six months of being deeply seen, specifically supported and consistently pushed toward the version of your business you've been circling for years.
Frequently Asked Questions
Is this a business strategy program?
No. Unleashed works on something deeper - your Permission Blueprint. The relationship with authority, worth, visibility and receivership that has been running your business from underneath everything you've consciously tried to build. When those four shift, the strategy stuff becomes almost easy. But we start at the root not the surface.
I've done business coaching before and it hasn't stuck. How is this different?
Most business programs answer the operational how - pricing structures, marketing tactics, how to get more clients. Useful on the surface. But completely silent on the internal why layer that's actually running the show.
Unleashed works in the whitespace nobody else is touching - the nervous system patterns, the inherited and conditioned permission layer that keeps you building a business that looks like the industry mould instead of like you.
This is leadership development work built from inside this world by someone who has lived exactly where you are.
What kind of dog professionals is this for?
Dog trainers, behaviourists, canine nutritionists, canine health and rehabilitation practitioners — dog pros whose work is inherently relational, takes time to shift and cannot be resolved in a single session. If your work benefits from ongoing relationship and accountability — this was built for you.
Will I get help with my sales pages, social media content and the practical stuff?
Yes. The messaging calls exist specifically for this. Every fortnight you bring the real work you're putting out into the world - your copy, your content, your offers, your pricing pages — and get live direct feedback on all of it.
The copy that comes out of these calls will sound different from anything you've written before. Not because you learned better techniques. Because the woman writing it finally stopped apologising for what she's selling.
How soon will I see results?
Some dog pros notice shifts within the first few weeks - a price raised without the spiral, a piece of content that finally sounds like them, a client conversation that goes differently.
But this is not a quick fix. The Permission Blueprint has been running your business for years. Re-architecting it takes time and compounds rather than spikes.
But by month three most women are already running their business differently.
What about call timings?
Calls are every Thursday, 6:30 PM IST and will last for 2 hours. Replays are available for those who can't make it live.
This is your moment.
You can keep doing what you're doing.
Running the session model. Doing the mental math on the first of the month.
Waiting for the next certification to make you feel allowed.
Building a business that looks like everyone else's because you haven't yet given yourself permission to build one that looks like yours.
Or you can decide that ends here.
Not because someone finally gave you permission.
Because you gave it to yourself, baby!
The version of your business you've been fantasising about is not out of reach.
It's just been waiting for you to stop asking if you're allowed.