Key points A full diary doesn't mean a sustainable income, because session-based work caps earnings at the hours in a week. Session income doesn't compound, so every month starts from zero. Burnout in the dog industry gets framed as a self-care problem when it's built into the business model. Income that holds comes from deeper, longer work with fewer people, not from squeezing in more sessions "Just get fully booked, and the money will follow." It's the promise underneath mo